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About Us
Primor Perfumeries was born from a family dream. Founded in 1953, it is a 100% family-owned business that has been passed down through generations with a single goal: to offer our customers any cosmetic product or treatment at an unbeatable price. At Perfumerías Primor, we believe that beauty should be accessible to everyone. Everyone deserves to take care of themselves, indulge a little, and look their best—and that is why we work hard every day to make it possible.
The Perfumerías Primor Mission
At Perfumerías Primor, our mission is clear: beauty should be within everyone's reach. That is why we work hard every day to offer the best products at the best prices. Furthermore, in recent years, we have dedicated significant effort to building an efficient omnichannel strategy and a 360-degree communication approach that puts the customer above all else. We also continuously expand our catalog, stocking over 14,000 different products.
Perfumerías Primor E-commerce
We have always strongly committed to our online business, aiming to enhance the Primor customer experience in every aspect. Since the start of the pandemic, Perfumerías Primor has been a leading e-commerce player, boosting our digital presence and adapting to the digital landscape. As a result, we have become one of the most powerful e-commerce brands in Spain today.
To achieve this, we rely on a fantastic digital team of professionals who work continuously to improve the experience for our customers, both domestically and internationally. Our plans are driven by a commitment to customer loyalty and well-being regarding all our products and treatments.
Moreover, our website now reflects the same company culture we have cultivated in our physical stores for years. This highlights some of our key strengths: a wide product range featuring top-tier brands and an unbeatable pricing policy aimed at making the market's best brands accessible to everyone, putting the world of beauty within reach of every household.
International Expansion: Perfumerías Primor Beyond Spain
We are committed to maintaining our chain's leadership position across the Iberian Peninsula while simultaneously expanding internationally. Currently, Perfumerías Primor operates over 250 stores worldwide. Furthermore, our stores are situated in prime locations, offering customers a unique, special experience that goes beyond the simple purchase of products. Some of our latest additions include:
Sol Flagship (Madrid).
Callao Flagship (Madrid).
Porta de l'Àngel Flagship (Barcelona).
Rua Santa Catarina Flagship (Porto).
Forum Algarve Shopping Center Flagship (Algarve).
View Perfumerías Primor physical stores on the map.
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