Preserving and protecting your smile starts long before any oral health problems arise. The new formula of Colgate Total Active Prevention Original has been scientifically developed for proactive prevention and to combat the main factors* that cause the most common oral health problems³. With 24 hours of clinically proven antibacterial protection¹ and an exclusive system² that stabilizes the active prevention component, it is designed to deliver superior performance⁴. Just what you need to protect your smile from future oral health problems. In addition to cleaning teeth, the patented² and effective preventive technology of Colgate Total Active Prevention Original toothpaste helps manage 8 oral health problems: Gum problems. Plaque. Tartar. Sensitivity. Enamel erosion. Surface stains. Bad breath. Cavities. With Colgate Total Active Prevention Original toothpaste, you can be confident that your Your smile is protected and well cared for.
*Reduces plaque before problems appear; Helps protect enamel against acid erosion.
¹With 2 daily brushings after 4 weeks of continuous use.
²Patented in the USA.
³Reduces plaque with 3 months of continuous use.
⁴Compared to non-antibacterial fluoride toothpaste.
For markets where Total Mouthwash and Toothbrush are available, replace the last line of text with the following and add the following clarification:
15 times more effective at fighting the main factor⁵ of future oral health problems when used in conjunction with the Colgate Total Active Foam Toothbrush and the Colgate Total Mouthwash, for protected and cared-for smiles. ⁵Reduction of bacterial plaque compared to non-antibacterial fluoride toothpaste and a manual flat-bristled toothbrush after 1 week of continuous use.
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