Preserve the intensity of your color with Elvive Color Vive Shampoo, specially formulated for colored or highlighted hair. Enriched with Pure Vitamin Cg (derived from vitamin C) and a UV filter, this shampoo gently cleanses, deeply nourishes, and protects the hair fiber from external aggressors.
Its new formula works from the first application, helping to repair the cuticle, retain nutrients, and lock in color, keeping it vibrant for up to 40 washes.*
Key benefits:
- Protects and prolongs color intensity
- Provides nourishment without weighing hair down
- Defends the hair fiber from the sun and external aggressors
- Vibrant and radiant color for up to 40 washes*
- Suitable for color-treated hair or with highlights
- New packaging with up to 20% less plastic (versus previous bottle)**
*Instrumental test of shampoo + mask after 5 applications.
**Plastic reduction may vary depending on the format.
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