Discover a world of joy and fantasy with Gucci Flora.
Gucci Flora Gorgeous Gardenia transforms into a delightful new Eau de Parfum, delicately sweet and floral, and returns with a new campaign full of flowers and adorable animals.
A signature floral fragrance for free-spirited women brimming with positive energy. The perfume is built around the gardenia, a flower admired since time immemorial for its splendor and, it is said, used in elixirs and magical potions.
This legend and the idea of its mystical power inspired the combination of the white gardenia note with the sunny scent of jasmine. This delightful potion of joy is presented with a cheerful pear blossom accord, and a touch of brown sugar accord adds delicate sweetness to its aromatic trail.
Its distinctive and innovative elongated bottle of lacquered pink glass with a gold cap makes it an object of great beauty. A notable addition is the House's Flora pattern, reinterpreted with a design inspired by Alessandro Michele's vision. The motif, an essential part of Gucci's identity, is a painting depicting colorful flowers, created for Gucci by the artist Vittorio Accornero in 1966. Directed and photographed by the artist Petra Collins and starring the artist, actress, pioneer, and philanthropist Miley Cyrus, the #FloraFantasy campaign is a journey through a candy-pink world, inspired by Japanese animation and brimming with pop culture references where everything is excessive.
“The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the world of flowers in an unexpected way. The inspiration comes from Miley Cyrus herself, an artist with a spirit that is both rock and eclectic... Who says that someone with a rock attitude can't inhabit a world full of flowers and embody the Flora universe?” Alessandro Michele.
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