The LOEWE Botanical Rainbow collection comprises new iconic fragrance families that translate LOEWE Perfumes' deep inspiration from nature into emotion and aesthetics through perfume. Unified under a common visual identity based on the iconic block-shaped bottle, first designed by the brand's creative director, Jonathan Anderson, for the launch of 001, the Botanical Rainbow collection is connected through the LOEWE Accord – the brand's olfactory DNA inspired by Spanish rockrose.
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