Bright smile*, instant confidence with Colgate Max White Serum Purple. Designed for use after brushing, this purple teeth whitening booster is created with a dual-action formula for immediate color correction and long-lasting whitening results.¹
Color correction technology not only whitens instantly using optical brighteners for a light-reflecting smile, but the formula is also made with micro-polishing minerals to remove surface stains² and help whiten teeth.
With its clinically proven technology, this purple whitening serum corrects tooth color from the first use for a smile that turns heads. It's the purple whitening serum you need for a smile that dazzles everyone.
In fact, 8 out of 10 people experienced an increase in the whiteness of their teeth³. And with a refreshing mint and citrus flavor, it will leave you with incredibly fresh breath! Plus, it's safe for enamel and can be used daily. The new purple whitening serum is so easy to use. Just brush your teeth with Colgate Max White Ultra toothpaste as usual, then apply a dose of the gentle purple serum to your brush and brush for two minutes before rinsing. Get a brighter smile every day with Colgate Max White purple serum. *Instant effect is temporary. ¹Removing surface stains with twice-daily brushing. Individual results may vary.
²With continued use.
³After 14 days of continued use, 76 subjects, UK consumer test 2024
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