Preserving the health of your smile and keeping it protected starts before any oral problems arise. That's why Colgate Total Active Prevention + Deep Clean toothpaste, with its innovative formula, has been scientifically designed to offer active prevention. It's 3 times more effective at fighting the main factor¹ of the most common oral health problems and provides 24-hour antibacterial protection². Furthermore, this deep-clean toothpaste has been clinically proven and specifically formulated with microparticles that penetrate between teeth to eliminate bacteria in hard-to-reach areas. Just what you need to give your smile exceptional protection and help prevent future oral health problems. In addition to cleaning teeth, the patented² and effective preventive technology of Colgate Total Active Prevention + Deep Clean toothpaste helps fight 8 oral health problems: Gum problems. Plaque. Tartar. Sensitivity. Enamel erosion. Surface stains. Bad breath. Cavities. With Colgate Total Active Prevention + Deep Cleaning, you can be confident that your smile will be protected and well cared for. 11. Reduced plaque compared to a non-antibacterial fluoride toothpaste, with 3 months of continuous use. 2. With 2 daily brushings after 4 weeks of continuous use. 3. Patented in the USA. For markets where Total mouthwash and toothbrush are available: replace the last line of text with the following and add a disclaimer: 15 times more effective at fighting the leading cause⁴ of future oral health problems when used in conjunction with the Colgate Total Active Foam Toothbrush and Colgate Mouthwash. Total, for protected and cared-for smiles. ⁴Reduction of bacterial plaque compared to non-antibacterial fluoride toothpaste and a manual flat-bristled toothbrush with 1 week of continuous use.
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