Taking care of your smile and keeping it protected starts before any oral health problems arise. That's why Colgate Total Active Prevention + Sensitive Teeth toothpaste, with its innovative formula, has been scientifically created to provide active prevention. It's 3 times more effective at fighting the main factor¹ of the most common oral health problems and provides 24-hour antibacterial protection². In addition, this toothpaste for sensitive teeth has an exclusive³ fast-acting formula that combats tooth sensitivity in just 1 day. Its dense foam provides a soft and pleasant sensation for those with sensitive teeth. In addition to cleaning teeth, the patented² and effective preventive technology of Colgate Total Active Prevention + Sensitive Teeth toothpaste helps fight 8 oral health problems: Gum problems. Plaque. Tartar. Sensitivity. Enamel erosion. Surface stains. Bad breath. Cavities. With Colgate Total Active Prevention + Sensitive Teeth toothpaste Sensitive Teeth, you can rest assured that your smile is protected and well cared for. 11. Reduced plaque compared to a non-antibacterial fluoride toothpaste, with 3 months of continuous use. 2. With 2 daily brushings after 4 weeks of continuous use. 3. Patented in the USA. For markets where Total mouthwash and toothbrush are available: replace the last line of text with the following and add a disclaimer: 15 times more effective at fighting the main factor⁴ of future oral health problems when used together with Colgate Total Active Foam Toothbrush and Colgate Total Mouthwash, for protected and 4. Reduction of bacterial plaque compared to non-antibacterial fluoride toothpaste and a manual flat-filament toothbrush with 1 week of continuous use.
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