Preserving and protecting your smile starts long before oral health problems arise. The new Colgate Total Active Prevention Whitening formula has been scientifically developed for active prevention and to counteract the main causes* of the most common oral health problems³. With 24 hours of clinically proven antibacterial protection¹ and an exclusive system² that stabilizes the active prevention ingredient, it's designed to deliver superior performance⁴. Just what you need to protect your smile from future oral health problems. Furthermore, it is an excellent whitening toothpaste, thanks to its advanced whitening system that reduces surface stains by 35%⁵. In addition to cleaning and whitening teeth, the patented² and effective preventive technology of Colgate Total Active Prevention Whitening toothpaste helps fight 8 oral health problems: Gum problems. Plaque. Tartar. Sensitivity. Enamel erosion. Surface stains. Bad breath. Cavities. With the Colgate Total Active Prevention Whitening toothpaste, you can be confident that your smile will be protected and well cared for.
*Reduces plaque before problems arise; Helps protect enamel against acid erosion.
¹With 2 daily brushings after 4 weeks of continuous use.
²Patented in the USA.
³Reduces plaque with 3 months of continuous use.
⁴Compared to non-antibacterial fluoride toothpaste.
⁵Compared to non-whitening toothpaste after 6 weeks of continuous use, twice a day.
For markets where Total Mouthwash and Toothbrush are available, replace the last line of text with the following and add the disclaimer:
15 times more effective at fighting the primary cause⁶ of future problems in Oral health when used in conjunction with Colgate Total Active Foam Toothbrush and Colgate Total Mouthwash, for protected and cared-for smiles. ⁶Reduction of bacterial plaque compared to non-antibacterial fluoride toothpaste and a manual flat-bristled toothbrush with 1 week of continuous use.
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